When it comes to perfect resort wear for women, Zimmermann always delivers. This female-founded brand (launched by two Australian sisters) is known for its high-end construction, intricate designs and feminine flair.  Because Zimmermann dresses are also known for their bright, instantly-recognizable prints, they do make perfect vacation outfits. Not to mention timeless closet staples, since even their solid dress designs boast signature ruffles, strong silhouettes and the loveliest of materials, which makes them a great fit for city living, too. 

Now, dress styling with Zimmermann can be tricky. You have to remember that this is a stand-out brand, so it’s important to choose accessories that won’t compete with your dress. While it may be tricky to find that perfect balance, follow these three simple tips and you’ll take Zimmermann dresses from lovely vacation clothes to next-level scene stealers.  

Ready to score that perfect Instagram pic with your Zimmermann dresses? Follow these 3 rules: 

Even with flowy pieces like the Zimmermann Palm Print Maxi, proper fit is a crucial element of dress styling. A baggy neckline or hem that hits in the wrong spot will detract from the brand’s high-end construction materials, whether you pick a silk, cotton or linen piece. 

When it comes to determining size, some people find that Zimmermann dresses run a little small. If you’re shopping this brand for the first time, it’s certainly worth trying on one size up, especially if your typical size feels snug. 

Because Zimmermann dresses are statement pieces, keeping hair and accessories on the simple side allows the true star to shine—in pictures and IRL. Still, it’s important to put your unique stamp on any kind of dress styling. So, even with this brand, you can add one extra focal piece, keeping the rest of your styling simple. 

One great choice is a pair of dramatic earrings, since these can frame your face without playing against Zimmermann dress designs. If you prefer to keep things light up top, try stacking bracelets to build on the brand’s inherent playfulness. 

Typically, with Zimmermann dresses, you can skip a necklace and allow the pretty necklines to speak for themselves. A simple chain gold chain can work, but avoid longer pieces that may get lost against your fabric’s bright prints. 

Dress styling can determine whether an outfit becomes resort wear for women, or if it can transition to city gear for a night on the town. To style your Zimmermann dresses as vacation clothing, keep the rest of your look fun and relaxed. (Think beachy waves or a messy pony for hair, that perfect pair of shades and sweet slides or even bare feet for foot gear.)

Transitioning to dinner in the city, or drinks with the girls? Skip the maxis and go for Zimmermann dresses with shorter hemlines. Then add heels or wedges, sleek hair and a killer red lip. Suddenly, your vacation outfit will be ready for urban action.  

If you want to get more than one perfect beach look from your Zimmermann clothing, proper cleaning and storage is crucial. It’s important to pay attention to each piece’s material mix. For linen or linen-blend pieces, simply steam and refresh dresses—as long as they aren’t stained. Then, to prevent wrinkling or stretching, lay them flat on a towel as they dry—never on a hanger, as that could damage the delicate material. Or, if any pieces need true spot cleaning, take them to trusted dry-cleaners, who know how to care for delicate natural materials. 

Once back in your closet, choose your hanger size and material carefully. Select one that’s too small, and your pieces could wrinkle. Go too large, and your dresses could stretch out or bubble up, especially if they have sleeves. To really protect your Zimmermann collection, invest in non-slip felt hangers in a variety of sizes. While slightly more expensive, they’ll keep your favorite pieces looking their best for many future outfit wins. 

How do you style and store your Zimmermann dresses? Share in the comments below!